Tag Archives: sports

Wimbledon 2015

As the nation watched with bated breath we seen Novak Djokovic beat seven time champion Roger Federer to win the men’s singles title while Serena Williams was the winner of the women’s singles title at this year’s Wimbledon tournament.

The tournament had many twists and turns that resulted in Dustin Brown taking out Rafa Nadal, Murray Mania sweeping the nation, Roger Federer refusing to age and Heather Watson taking the tournament by storm.

With such an established and elite event we wondered how sustainable is the All England Lawn Tennis Club?

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The organisers of Wimbledon are keen on recycling and the sustainability of the event. For all recyclable materials, they are sorted out through a Material Recovery Facility with non- recyclable materials being processed at an Energy from Waste facility. This means that they achieve an overall reduction from landfill of around 95%. This has also been made possible with the introduction of a two-streamed waste bin system which has seen a recycling rise to 53% of all waste.

Wimbledon also has the responsibility to take care of the local community who are affected when the event is being held. The Wimbledon Foundation was created to fund charities, fix roads, flowers and statues that may be damaged during The Championship. This also directly involves developing effective transport solutions during the tournament which will reflect the priorities of the club, its neighbours and those visiting during The Championships.

The All England Lawn Tennis and Croquet Club pledges to “take into account the environmental impact of everything it does and will strive to reduce direct and indirect resource consumption and to reduce more generally its impact on the environment”.  The Championship has committed to minimise fossil fuel use as much as possible, and to use only bio-friendly gases, with the key objective of reducing carbon emissions from the grounds.

We all know that Wimbledon is famous for their Pimms as well as strawberries and cream. The strawberries and cream are locally sourced from within a hundred miles; nearly all of the strawberries come from Kent and are picked at 5.30am that morning. In total 28,000kg of strawberries are consumed during the fortnight with more than 7,000 litres of cream.

With the environmental care being well managed it came to our surprise of how the 54,200 tennis balls get to centre court. The Slazenger tennis balls travel over 50,000 miles, fly between 11 countries and across four continents to then arrive at centre court. Although this may be more cost effective for Slazenger to produce the vast amount of tennis balls needed, it does create a vast amount of footprint. This shows that there is failing to ensure manufacturers pay the true cost of their environmental impact which can lead to an extraordinary supply chain in a globalised world.  It may not be practical for the tennis balls to go on a round the world trip but this has more to do with the suppliers rather than Wimbledon.

Here’s 50 things that were learned about Wimbledon over the last two weeks: http://www.telegraph.co.uk/sport/tennis/wimbledon/11735538/Wimbledon-2015-50-things-we-learned.html

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Another amazing year, great atmosphere and emotional experience for us all!

Until next year…

#WimbleDONE